Ambassadors and partners
Beyond fairways and greens
Abacus ambassadors represent a dynamic blend of individuals hailing from various domains. Among them are seasoned and up-and-coming golf professionals, bringing wealth of expertise and passion for the sport. However, our ambassador community is not limited to golf alone. It extends to influential personalities in diverse fields. The diversity of backgrounds and interests enriches our commitment to enhancing experiences not only in golf but also in broader aspects of life.
focus on our game.
Magnus Atlevi
SWE
Magnus Atlevi, is a senior proffesional swedish golfplayer, who became a scratch player at age 15, and at that time was the youngest ever in Sweden.
At 16 he reached a +1 handicap, as one of just four players in the country.
Team abacus
Abacus is a proud sponsor of young golfers and is committed to creating a bright future for these talents. Through its commitment, Abacus supports the next generation of golf stars and contributes to their successful development in the sport.
Alice Götbring
SWE
SWE
Charlie Lindh
SWE
SWE
Johannes Axell
SWE
SWE
Gabriel Axell
SWE
SWE
Cecilie Finne-Ipsen
DK
DK
Eemil Aalajärvi
FIN
FIN
Ambassadors and partners
Beyond fairways and greens
Abacus ambassadors represent a dynamic blend of individuals hailing from various domains. Among them are seasoned and up-and-coming golf professionals, bringing wealth of expertise and passion for the sport. However, our ambassador community is not limited to golf alone. It extends to influential personalities in diverse fields. The diversity of backgrounds and interests enriches our commitment to enhancing experiences not only in golf but also in broader aspects of life.
Hans Larsson
The Swedish sensation coach
Hans Larsson, who was named the 2021 Swedish Club Pro of the Year, has worked with young golf talents at the Riksidrottsgymnasiet in Helsingborg for over 20 years. On the list of players, he actively trains and whom he has followed through their development from 15-year-old juniors to world elite, there are names such as Ludvig Åberg and Madelene Sagström.
In 2023, Hans had the great and unique privilege of seeing a total of four of his former students, in addition to Åberg and Sagström, also Linn Grant and Maja Stark, be selected for the European teams in both the Solheim Cup and the Ryder Cup and celebrate Europe's wins in both competitions.
Simon Forsström
SWE
Simon began his golf journey at the age of 7, together with his parents, at Kungsängens Golf Club. It was there that he found his passion for golf and developed his talent. Find out more about Simon and his journey to the DP World Tour.
Catriona Matthew
GB-SCT
Catriona Matthews was born in the Scottish city of Edinburgh, but it was in North Berwick where her interest in golf developed and where the foundation for her successful career in golf was born. She has played in the Solheim Cup 9 times, and had the honor of being captain twice.” With abacus we were constantly comfortable
and could focus on our game.
and could focus on our game.
Magnus Atlevi
SWE
Magnus Atlevi, is a senior proffesional swedish golfplayer, who became a scratch player at age 15, and at that time was the youngest ever in Sweden.
At 16 he reached a +1 handicap, as one of just four players in the country.
Luna Sobrón
ESP
Abacus ambassador Luna Sobrón Galmés hails from Spain. Her remarkable achievements include securing the 2014 European Ladies Amateur Championship title. Luna currently competes in both the Ladies European Tour and LPGA Tour.
Charlie Eriksson
Aldrig Ensam
Aldrig Ensam is a non-profit organization founded by Charlie Eriksson in 2021 with the aim of promoting openness and dialogue around mental illness. Golf is a big interest of Charlie, while he organizes events to raise funds for the organization and spread its message.
Brittany Lincicome
US
Brittany is one of the longest drivers in the history of women’s golf. She is a professional golfer who plays on the LPGA Tour. She has won two major championships: the 2009 Kraft Nabisco Championship and the 2015 ANA Inspiration.
Team abacus
Abacus is a proud sponsor of young golfers and is committed to creating a bright future for these talents. Through its commitment, Abacus supports the next generation of golf stars and contributes to their successful development in the sport.
Alice Götbring
SWE
SWE
Charlie Lindh
SWE
SWE
Johannes Axell
SWE
SWE
Gabriel Axell
SWE
SWE
Cecilie Finne-Ipsen
DK
DK
Eemil Aalajärvi
FIN
FIN
