Privacy policy

This policy helps you to understand what kind of information we collect and how it is used.

Abacus Sportswear AB, org. no. 556437-5714, Beragården 431, 247 94 Lund, +46(0)46-20 10 20, is the data controller for the processing of your personal data. Abacus Sportswear AB, (hereinafter "Us" or "We") protects your personal integrity and strives to always protect your personal data in the best possible way. Our goal is for you to feel confident that your personal integrity is respected and that your personal data is processed correctly. We take responsibility for ensuring that personal data that is processed is only used for the intended purposes and is protected against unauthorized access. All processing of personal data takes place in accordance with applicable personal data legislation. Within the EU/EEA, the data protection regulation (GDPR)1 applies from May 2018.

What is personal data and what is processing of personal data?

All information that can be directly or indirectly attributed to a living natural person is considered personal data. Even images (photos) and audio recordings of individuals that are processed on a computer can be personal data even if no names are mentioned. Encrypted data and various types of electronic identities, such as IP numbers, count as personal data if they can be linked to natural persons.

For what purposes are personal data processed?

The personal data about you that is collected in connection with your use of the digital channels and its services will be processed by Abacus Sportswear AB, or their respective subcontractors, for the following purposes.
1. So that we can provide the products and services you ordered and administer our agreement with you.
2. So that we can communicate with you when contacting via customer service, email and in our social media accounts.
3. For marketing purposes, including marketing by post, email and SMS, which you can opt out of via a link in each mailing made via email or SMS.
4. To analyze and group the visitors according to selection, prioritization and preferences, which means that a so-called profiling takes place, in order to be able to provide you with relevant and customized information, recommendations, advertisements and offers.
5. To process your payment or prevent or detect fraud.
6. To produce statistics on the use of our digital channels and its services.
7. To maintain, develop, test and improve our digital channels and the technical platforms on which they are provided.
What personal data is collected and when is it deleted?

This policy applies to all information collected through our webshop (the “Site”). The policy also applies to you who are or will be a subscriber to our newsletter via our webshop. By accepting the policy on the Site, you consent to the processing of your personal data.
When you visit/use or communicate with our digital channels or its services, we may collect information about you such as name, address, email address, mobile number, social security number, information about your use of our services, products and transaction history. We process information that we or our partners have collected from elsewhere, e.g. updated contact information and purchase history that is registered in connection with your purchases.
Technical data such as IP address, unique device ID, type of browser and cookie information is collected via digital channels. The collection described here takes place, for example, by you entering your personal data in various forms on our digital channels or its services, by you communicating with us and others via our social media platforms, by leaving comments in our contact forms or by telephone. If you participate in competitions and other marketing activities that we organize, competition entries and additional personal data that you choose to provide to us may be processed.
When you contact us via customer service functions in our digital channels, for example in connection with making a complaint, your contact details and case information will be processed by us.
If you visit or communicate with us via our social media accounts (that is, third-party platforms such as Facebook), Abacus Sportswear AB may receive information regarding your profile and your interactions on the third-party platform from the provider of the same.
When you become a subscriber to our newsletters, we will also process your personal data for the purpose of administering your subscription and fulfilling our commitments to you as a subscriber. By subscribing to Abacus Sportswear's newsletter, you consent to the processing of your personal data in accordance with this privacy policy.
You can change your details and/or be deleted from our customer register at any time. If you wish to change customer details, log in via "My pages" at or contact customer service. If no purchases are made for 36 months, the membership will be terminated. When your membership expires, your membership number will be blocked and all of your registered personal data will be deleted from the membership register. If you wish to be deleted, contact customer service via email:
Legal basis and legitimate interests for the processing of personal data

Abacus Sportswear AB always processes your personal data in accordance with applicable legislation. We process your personal data to fulfill a contract with you so that we can respond to your customer service request. Our agreement gives us a legitimate and justified interest in processing your personal data, e.g. an interest in being able to market ourselves to visitors on our digital channels or an interest in developing our digital channels. If Abacus Sportswear AB were to process your personal data for any purpose that, according to applicable legislation, requires your consent, we will obtain your consent in advance, by actively allowing you to click in a box.

Restrictions on disclosure of personal data

Abacus Sportswear AB hires external partners and suppliers to perform tasks on behalf of Abacus Sportswear AB, e.g. to provide IT services, payment solutions, transport or help with marketing, analysis or statistics. The performance of these services means that Abacus Sportswear AB's cooperation partners within the EU/EEA can have access to your personal data. Companies that handle personal data on behalf of Abacus Sportswear AB always sign agreements with Abacus Sportswear AB to ensure a high level of protection for your personal data also with our partners.
The data in our webshop will be processed to administer your order and your delivery of goods. Your personal data may also be used for identification, administration and statistical purposes. If you have agreed to it, your data may also be used for direct marketing. Personal data is also transferred to our partners in order to administer and facilitate your purchase, such as transport companies and Klarna AB.
Abacus Sportswear AB may disclose personal data to third parties, such as e.g. the police or another authority, if it concerns the investigation of a crime or if we are otherwise obliged to disclose such information based on law or authority decision.
Right to information and right to file a complaint

You have the right to withdraw all or part of a given consent to the processing of personal data at any time.
You can request access to the personal data processed about you at any time. You have the right to file a complaint with the applicable supervisory authority if you believe that your personal data is being processed in violation of the applicable personal data legislation. You have the right once a year, free of charge, in writing by letter to request an extract from the register that contains information about what information has been registered about you. If you wish to change information, you can do so via the Site by logging in to My pages or contacting customer service. If you wish to be deleted, contact us by emailing
Security, personal data & cookies

Abacus Sportswear AB safeguards a high level of security for your personal data and takes appropriate technical and organizational security measures to protect your personal data from unauthorized access, modification, dissemination or destruction. All information relating to your data (name, address, social security number, etc.) is encrypted with SSL (Secure Socket Layer). SSL is today the standard for encryption on the Internet and is used by banks and Internet stores.
Abacus Sportswear AB has placed so-called "cookies" in our digital channels. Through these cookies, we collect information about how you use the digital channel. A "cookie" is a small text file that is saved on your computer. You can read more information about cookies in our cookie policy.

This privacy policy applies to information that Abacus Sportswear AB processes about you within the framework of our digital channels. Abacus Sportswear AB digital channels may sometimes contain links to external websites or services that we do not control. If you follow a link to an external website, you are asked to take note of the principles for personal data processing and information about cookies that apply to the page in question.
Modification of this Privacy Policy

Abacus Sportswear AB may from time to time make changes to this privacy policy. The latest version of the privacy policy is always available on the Site.
Last updated: 2020-02-15
Abacus Sportswear's webshop
Beragården 431
SE-247 94 Dalby
+46 46 – 288 72 72
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