As an Official Licensee to The Ryder Cup, we offered a collection for the 42th edition of golf’s greatest team event, consisting of stretch waterproofs, wind jackets, fleeces and polo shirts for both ladies’ and men’s. The X-series collection were a big success and in total the products generated great feedback, selling out 96% of all pieces available in the merchandise shop.
“The Ryder Cup shares many similar attributes with the abacus® brand, so it seemed a natural fit for Abacus Sportswear to be appointed as an Official Licensee,” said Richard Hills, Director of Ryder Cup Europe.
Aligning Abacus Sportswear with golf’s most prestigious event is an important and valuable collaboration for owner Sven-Olof Karlsson, who believes abacus heritage and passion for the game has helped establish the partnership. He said: “The licensee agreement endorses our team’s ability to develop market-leading products which provides a platform to grow our relationship with The European Tour and The Ryder Cup.”