As an Official Licensee to The 2014 Ryder Cup, the Swedish brand will produce an exclusive collection for the 40th edition of golf’s greatest team event, consisting of stretch waterproofs, wind jackets, fleeces and polo shirts in both ladies’ and men’s ranges.
The selection will be made available in retailers across Europe in addition to the merchandise tent at The 2014 Ryder Cup, held at The Gleneagles Hotel from September 23-28.
“The Ryder Cup shares many similar attributes with the abacus® brand, so it seemed a natural fit for Abacus Sportswear to be appointed as an Official Licensee,” said Richard Hills, Director of Ryder Cup Europe.
“The high quality of Abacus Sportswear’s products, together with the company’s commitment to grow distribution, will help us further market our brand and promote one of sport’s greatest events. We are delighted to welcome abacus® to The Ryder Cup family.”
Aligning Abacus Sportswear with golf’s most prestigious event is an important strategic collaboration for owner Sven-Olof Karlsson, who believes each brand’s respective heritage and passion for the game has helped establish this new partnership. He said:
“The Ryder Cup is undoubtedly the biggest event in golf, and one of the most anticipated sporting events across the globe. With Abacus Sportswear standing for quality, craftsmanship and tradition, The 2014 Ryder Cup collection will help showcase to the world our functional and stylish clothing and our commitment to excellence.
“The licensee agreement further endorses our team’s ability to develop market-leading products, which we are excited to bring to Scotland in September, and provides a platform to grow our relationship with The European Tour and The Ryder Cup.”